Thursday 19 February 2009

Presentation Bouquet - deal with the Open Flowers


One thing the florist always worries about is the flowers open too quickly before they got sold. It depends on the variety of the flower, environment, temperature or the quality and the maturity of the product. For example, there are so many different variety and color of the roses. Some of fast opener; some are slow opener. Some open big and wide; some open in funny shape or just open a bit. If the rose bud got harvest before maturity, it will stay as a bullet, and will not open. If the roses don't get stored in fridge but room temp, it will open up fast. But for those do open up wide and only have a few days of vase life, what do a florist usually do with them? There are couple ways. If there are funeral orders, the open flowers are great for showing, especially for funeral arrangements. Some florists will mix the good-condition open flowers in regular arrangement and leave the rest of the ugly open flowers. Some will bring them home to enjoy the open flowers themselves if they didn't get sold. But there is one way to sell the open flowers fast. It is to package them in beautiful wrapping into a presentation bouquet. If you have a open display fridge, these pre-made bouquets are hot sellers. Popular wrapping materials can be found anywhere. Just be creative: fabric wrap, mesh, real fabric, trims, feathers, ribbons, hays, felts, papers, tissues and etc... Just wrap them like a nice looking present that when people look at it, they will want to get it for their love one~ Packaging is always important for retail~
Ambiance Roses presnetation bouquet:
16 Open Roses (Yellow with Red Tip - Ambiance)
Salal Leaves
Artificial White Feather - scarf form (just loop and tuck around the finished hand-tie rose bouquet)
Wet Oasis
Clear Cellophane (handtie roses -> stuck the roses in wet oasis -> wrap oasis with cello to prevent water leak)
Some peach color wax tissues
Yellow fabric wrap
Yellow Satin Ribbon -> for bow

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